In June 2024, Double the Donation organized the business’s first-ever Matching Reward Concept Trade. This was a possibility for nonprofits, colleges, and different teams to share their greatest matching reward supplies and be impressed by their friends’ concepts as properly.
Why?
Matching items are a robust device for fundraising organizations, permitting them to maximise donations and have interaction supporters extra deeply. Nonetheless, few organizations are actually maximizing their matching reward potential, and a scarcity of promotion is a number one cause why.
On this weblog put up, we’ll delve into 10 inspiring examples and key insights from the finished Matching Reward Concept Trade. From streamlined matching processes to artistic promotional techniques, these examples show the ability of matching items to considerably improve fundraising with useful inspiration and sensible ideas.
- Complement your match web page with video content material.
- Make the web page accessible out of your web site navigation.
- Host an identical items device on occasion pages, too.
- Meet your donors the place they’re with SMS messaging.
- Leverage junk mail to advertise matching alternatives.
- Pair company matching with matching reward challenges.
- Completely thank donors for matching their items.
- Acknowledge firms that match to your trigger.
- Promote matching by means of private and mass emails.
- Flip company matching right into a devoted marketing campaign effort.
Word: Discover what number of purchasers use Double the Donation’s instruments to streamline and improve their matching reward promotions. Not a consumer but? No worries! Click on right here to request a personalised demo.
1) Complement your match web page with video content material.
A company’s matching items web page is one in all its most invaluable belongings, particularly on the subject of advertising matching items successfully. Implementing the proper content material on the web page is crucial for driving extra matches to completion!
What this Group Did Nicely:
OKCMOA, or Oklahoma Metropolis Museum of Artwork, has embedded a minute-long informational video on their matching items web page. This useful resource, which the group submitted as a part of our Matching Reward Concept Trade, rapidly overviews the matching reward alternative, the way it helps nonprofits, and the way donors can decide their eligibility and subsequent steps utilizing Double the Donation’s matching reward database embedded above.
Finest Follow For Your Crew:
Take a multimedia strategy in your group’s devoted matching items web page. We suggest incorporating a mixture of textual content, video, and graphic components to greatest grasp and retain your viewers’s consideration whereas they study matching items in your web site.
Double the Donation purchasers can entry a free, pre-made matching reward video (plus a ton of different graphics and supplies) or request a custom-branded model for a payment inside the platform.
2) Make the web page accessible out of your web site navigation.
It hardly issues how well-designed your matching items web page is that if no donors can find it in your web site. That’s why making your info simply accessible is a should! Prominently that includes matching items in your navigation menu ensures a seamless donor expertise and signifies the significance of matching items in your fundraising.
What this Group Does Nicely:
Blue Faery (the Adrienne Wilson Liver Most cancers Affiliation) makes matching reward info straightforward to find. All a consumer has to do is entry the drop-down menu from the primary “Donate” button and choose “Matching Presents.”
Finest Follow For Your Crew:
Add a hyperlink to your matching items web page to your essential web site navigation! Be at liberty to nest it underneath related dad or mum pages, equivalent to your “Donate” button or “Methods to Give” compilation for the perfect outcomes.
3) Host an identical items device on occasion pages, too.
Generally, a company will host separate occasion pages or microsites to market upcoming alternatives (trace: it is a pretty frequent observe for run/stroll/rides and different peer-to-peer fundraisers!). If that’s the case to your group, you’ll need to make sure you’re selling matching items all through your occasion pages as properly—in spite of everything, these items are sometimes eligible to be matched, too.
What this Group Does Nicely:
The Hirshberg Basis for Pancreatic Most cancers Analysis is a largely peer-to-peer-based group, and far of its income comes from large-scale fundraising occasions just like the annual Tour de Pier. To be able to guarantee eligible items get efficiently matched, the nonprofit has carried out a devoted Matching Presents web page on its occasion microsite—full with an identical reward search device and an summary of the applications.
And, with a purpose to mitigate any confusion, the fundraising group even gives the proper title and tax ID quantity a person ought to use once they go to submit their matching reward requests.
Finest Follow For Your Crew:
On the very least, point out matching items with a devoted callout in your occasion or marketing campaign pages. Even higher? Set up a separate matching items web page in your occasion web site to make sure your viewers is uncovered to the thought and supplied with the data they should get began.
4) Meet your donors the place they’re with SMS messaging.
In response to Nonprofits Supply, cell donations have elevated by greater than 205% previously yr, and 51% of nonprofit web site visitors originates from a cell system.
What does that imply for you? Your donors’ telephones are the place they’re at—and you’ll meet them there with textual content message engagement methods.
What this Group Does Nicely:
This textual content message marketing campaign from Save the Kids demonstrates the convenience with which an identical reward will be requested proper from a donor’s cell system. A person receives one or each of the texts beneath and might provoke their match with out hesitation just by clicking the offered hyperlink. Discuss frictionless giving experiences!
Finest Follow For Your Crew:
Take a multi-channel engagement strategy by incorporating SMS into your outreach technique along with normal follow-up emails and extra.
Word: Double the Donation affords automated SMS messaging for its Enterprise-level customers. ? Study extra about upgrading your account right here.
5) Leverage junk mail to advertise matching alternatives.
In at the moment’s digital world, it may be straightforward to neglect concerning the energy of junk mail advertising. Nonetheless, incorporating snail mail into your matching reward promotional technique can have a huge impact.
What this Group Does Nicely:
Scripps Faculty leverages fantastically designed, eye-catching junk mail playing cards as a means to attract its supporters’ consideration to matching items. And, to empower donors to take the subsequent steps directly, the establishment implements a scannable QR code that directs recipients to its on-line matching items web page.
Finest Follow For Your Crew:
Diversify your messaging with junk mail! If you have already got a junk mail fundraising package deal going out, attempt including an insert devoted to matching items. In any other case, take into account an identical gift-focused postcard to unfold the phrase.
6) Pair company matching with matching reward challenges.
Do you know that company or worker matching items signify solely a single type of matching donation alternative a company may need? Matching reward challenges, or main donor matches, also can play a major position in boosting a nonprofit’s fundraising. They usually’re sometimes not mutually unique, both—which means donors can have the prospect to multiply their items twice!
What this Group Does Nicely:
UWC-USA famous within the Matching Reward Concept Trade that it combines the ability of company matching items with different types of donation matching, together with main donor matching reward challenges. In a marketing campaign, curiosity is often generated by providing a significant donor match. Then, as soon as supporters have navigated to the marketing campaign web page, UWC promotes company matching reward alternatives as properly.
The outcomes? The group shared that marketing campaign income is often about 30% increased than for these and not using a matching reward provide. Plus, a considerably increased share of donors verify to see if their firms present a donation match!
Finest Follow For Your Crew:
Attempt operating a double-matching marketing campaign! If you’ll find a significant donor keen to place up a major match quantity, leverage that chance along with company matching items to get donors’ items multiplied repeatedly.
7) Completely thank donors for matching their items.
There are lots of transferring components on the subject of getting a present matched. Thanking your donors for his or her involvement permits you to talk your gratitude and shut the loop at every step of the method.
What this Group Does Nicely:
UNCF makes a critical effort to thank its matching reward donors at a number of contact factors within the supporter journey. That features upon the submission of their matching reward request and after the corporate pays out the matching donation.
To greatest seize the recipient’s consideration and get their message throughout, the group does so with a well-designed postcard (or two!).
Finest Follow For Your Crew:
Displaying thanks is crucial for any donor relationships, and speaking gratitude to your matching reward donors is crucial for retaining their help in the long term. As you achieve this, do not forget that they went above and past in requesting an identical reward. You, too, ought to go above and past in your thanksgiving.
8) Acknowledge firms that match to your trigger.
In the case of thanking donors for matching items, it’s usually really helpful that you just heart your efforts across the particular person who requested the match. Nonetheless, acknowledging the corporate (AKA the entity that pays out the match) can go a great distance in constructing long-term relationships, too.
What this Group Does Nicely:
Michigan Technological College makes use of its matching items web page for an extra objective: highlighting main matching reward firms which have accomplished matches to the college previously yr. This fashion, the businesses listed can really feel the appreciation of their help and donors accessing the web page can achieve at-a-glance insights into prime matching reward firms of their community.
Finest Follow For Your Crew:
Shine a highlight on examples of firms which have supported your trigger with matching items previously. Not solely is that this a superb solution to thank these matching reward contributors (with further publicity), however it might probably additionally encourage extra donors (from the spotlighted firms and in any other case) to need to become involved.
9) Promote matching by means of private and mass emails.
Greater than doubtless, e-mail makes up a good portion of your supporter engagement technique. There are emails you ship to all donors (mass advertising) and people you ship separately.
For the perfect matching reward outcomes, take into account a mixture of each forms of outreach to seize your viewers’s consideration and drive extra submissions to completion.
What this Group Does Nicely:
Save the Boundary Waters takes a multi-faceted strategy to selling matching reward alternatives by means of e-mail advertising. When a donor provides, they obtain a personalised copy of the automated e-mail (powered by Double the Donation) on the left. This encourages them to pursue a match for his or her latest reward whereas they’re nonetheless on the top of their engagement with the group.
Then, the group additionally recurrently promotes matching items by means of a phase of its digital e-newsletter despatched to all donors, on the proper. This enables the group to drive consciousness of the applications throughout its whole viewers directly!
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Finest Follow For Your Crew:
Double the Donation analysis signifies that organizations that ship a single matching reward e-mail see an estimated 31% of eligible donations submitted for matching. In the meantime, a second reminder e-mail will increase submissions by 45%, and a 3rd e-mail brings the full share of submitted eligible items to 49%.
So, what does that imply for you? To have interaction the best variety of donors and obtain the perfect outcomes, incorporate multiple matching reward e-mail into your follow-up cadence. For even higher outcomes, differ the formatting and construction between newsletters, e-mail blasts, private reminders, and extra.
10) Flip company matching right into a devoted marketing campaign effort.
Rallying help round matching items can considerably amplify the help obtained from donors. Producing enthusiasm by means of campaigns, occasions, and different devoted communications can go a great distance in growing consciousness and participation within the applications.
What this Group Does Nicely:
On this closing submission from the Matching Reward Concept Trade, Group Ministry has launched a devoted marketing campaign effort referred to as the “Starvation Heroes.” This initiative included a marketing campaign brand, a one-pager overviewing the chance and the way donors can become involved, an e-mail blast, and quite a few associated social media posts.
Donors who get their items matched by their employers then earn the “Starvation Heroes” designation as a solution to have fun their above-and-beyond help and leverage social proof to drive further engagement within the marketing campaign.
Finest Follow For Your Crew:
Make matching items enjoyable and thrilling by including a layer of novelty. Attempt offering donors with a digital “Matching Reward Donor” certificates or internet hosting an occasion alongside a giant matching reward push.
Remaining Ideas & Subsequent Steps
Because the above examples from the Matching Reward Concept Trade present, there are numerous methods for nonprofits and colleges to innovate and enhance their matching reward efforts. By implementing the methods highlighted above, organizations can unlock further funding, strengthen relationships with donors, and drive higher group impression.
All in all, we hope these insights have impressed you to convey your matching reward efforts to new heights. Keep tuned to take part within the Matching Reward Concept Trade subsequent yr!
Within the meantime, try these further assets to develop your information of all issues matching items:
