Altruist has raised $152 million in a Sequence F spherical that values the registered funding advisor custodian at $1.9 billion. The cash will gasoline extra product launches as Altruist seeks to drag extra RIAs away from the legacy gamers.
The funding spherical was led by GIC, Singapore’s sovereign wealth fund, and included Salesforce Ventures, Geodesic Capital, Baillie Gifford, Carson Household Workplace, ICONIQ Progress, and extra companions.
“We’ve discovered that we’ve obtained a components that’s working fairly effectively, and so we need to simply proceed to place much more gasoline into that,” mentioned Mazi Bahadori, chief working and compliance officer. “ And so the main focus actually is simply to proceed to speed up quite a lot of product growth and innovation.”
Bahadori, who has been with Altruist since its founding in 2018, mentioned the agency will announce new product developments in 2025. A few of these bulletins, he mentioned, will make the most of synthetic intelligence in methods that can additional Altruist’s objective of lowering friction for advisor actions resembling account opening, funding, buying and selling, and rebalancing, and providing extra funding and buying and selling choices.
“With AI now you may really chip away by orders of magnitude versus possibly these extra incremental modifications,” he mentioned. “I say it’s a giant class as a result of it’s actually going to hit throughout.”
Bahadori mentioned the agency will probably be constructing a few of its AI instruments, however can be contemplating buying current AI monetary distributors to additional its product providing.
“We’ve obtained an extremely robust steadiness sheet proper now, and so I feel that places us in place that if we did need to exit and make a few of these acquisitions, it may actually speed up getting some cool instruments into advisors’ fingers a lot faster,” he mentioned.
Final 12 months, Altruist launched capabilities together with a high-yield money account, automated tax administration instruments, and a digital fixed-income buying and selling instrument. In line with the Los Angeles-based custodian, it additionally achieved “triple-digit progress” in income, brokerage accounts, and advisors served, whereas the dimensions of the common agency utilizing the custodian elevated by 43%.
Altruist declined to offer complete consumer property or common RIA consumer dimension. In line with the 2025 T3 Software program Survey, its market share within the area occupied by giants Charles Schwab and Constancy Investments is 6.25%.
Bahadori famous different initiatives Altruist is engaged on consists of value modifications for some advisors, probably via bundling companies, relying on the shoppers’ wants.
Altruist can be engaged on methods for its custodial platform to combine with extra current tech platforms that advisors might use.
“There are quite a lot of high-growth RIAs that have gotten some items of a tech stack that they actually love, and possibly need to replace their custodian,” he mentioned. “They need to be sure that these two issues work very well collectively.”
Bahadori mentioned the custodian continues to rely largely on phrase of mouth from advisors for progress and suggestions, together with a community of lively customers it encourages to upvote points or issues to management.
“We’ve obtained such a tiny gross sales and advertising group—we spend very, little or no on that,” Bahadori mentioned. “The largest promoting level for us has simply been advisors getting onto the platform, and as soon as they will see it and really feel it, it does all of the speaking itself.”
In 2025, Altruist additionally made government hires, together with Silicon Valley insider Sumanth Sukumar as chief product officer and Wealthy Rao as chief enterprise officer.
The funding follows a $169 million Sequence E spherical in Might 2024.