Nesti, a platform designed to equip gross sales growth groups to exceed their targets with personalised outbound movies at scale, has secured €300k in a pre-seed funding spherical led by SFC Capital. This funding will assist Nesti construct out its engineering staff and expedite its tempo of progress & buyer assist to maintain up with demand for his or her newest product.
The product makes use of generative AI video fashions to remodel outbound gross sales with its capability to create AI replicas of gross sales reps, enabling them to supply distinctive, private, and interactive outbound prospecting movies, on dynamic touchdown pages, at scale. On common, Nesti’s shoppers have seen a 65% uplift in demos booked and a 300% improve in response charges. Nesti is constructing what Salesloft constructed for e mail personalisation, however for video prospecting.
The oversubscribed spherical was led by SFC Capital, a London-based VC who’ve additionally backed the likes of Cognism and Onfido. Funding has additionally are available from a few of Nesti’s early shoppers which already vary from high-growth SaaS scaleups to world companies. Chosen B2B gross sales, GTM, and advertising and marketing heavyweights have additionally invested, akin to Richard Fitzmaurice, famend World B2B CMO & NED, Lee Durham and Richard Lane, co-founders of the UK’s main gross sales acceleration company durhamlane, and Ben Kent, Founder & CEO of the primary supplier of consumer perception to the world’s main advisory companies, Meridian West.
Luke Kellett, Co-founder & CRO at Nesti, stated: “On this powerful financial local weather, firms are actually having to observe their backside line. Gross sales groups are beneath immense stress to seek out new methods to succeed, particularly on the prime of the funnel – that’s the place Nesti is available in. We’re essentially serving to firms enhance outbound conversion charges and drive extra pipeline by integrating scalable & personalised video into their campaigns.”
Fixing the outbound gross sales puzzle
This announcement follows the success of Nesti’s early prospects. The platform’s confirmed capability to drive vital uplift in outbound gross sales conversion charges and pipeline technology has sparked intense curiosity from a variety of firms, from mid-market know-how firms by to world FTSE 100 companies.
Ed Stevenson, Funding Govt at SFC Capital, added: “The staff at Nesti are constructing some of the thrilling B2B platforms we have now seen just lately. Nesti is properly designed, extraordinarily simple to make use of and is already proving its effectiveness amongst gross sales groups. There may be an abundance of potential to not solely personal the generative AI video prospecting area but in addition increase into horizontal markets. We’re excited to be working with the staff as they increase and develop.”
Richard Fitzmaurice, World CMO & Angel Investor, commented: “Pipeline technology is essential to any B2B enterprise. Conventional outbound ways are more and more ineffective in right now’s crowded markets, with firms typically making the error of doing issues how they’ve at all times been performed and attempting to face out by utilizing the identical ways as their opponents.”
