President-elect Donald Trump has endorsed a line of guitars, following up on the Bibles, sneakers, watches, picture books and cryptocurrency ventures launched throughout his third White Home marketing campaign.
Trump on Wednesday posted to Reality Social a photograph of himself holding what he mentioned was a “Restricted Version ‘45’ Guitar,” an electrical mannequin emblazoned with an American flag and eagle on the physique, and Trump’s “Make America Nice Once more” slogan inlaid into the neck. Each acoustic and electrical types can be found, for $1,250 and $1,500, respectively, in addition to “Presidential” and “God Bless the USA” fashions and “Signature Version” guitars, which — with a $10,000 price ticket — additionally embody Trump’s signature.
What’s not clear is the monetary relationship between Trump and proceeds from the guitar gross sales.
Following his lengthy custom of melding his political and enterprise pursuits, Trump has hawked a sequence of branded merchandise since he launched his 2024 White Home marketing campaign, a slew of things that went up on the market within the wake of a $489 million civil fraud judgment towards the previous president.
A few of them, just like the “Official Trump Watch Assortment” — the place one mannequin prices $100,000 — had been listed as affiliated with CIC Ventures LLC, an organization that Trump reported proudly owning in his 2023 monetary disclosure.
Web sites for gadgets just like the watches word that the merchandise are topic to a “paid license settlement,” the identical mechanism that allowed Trump, effectively earlier than he entered politics, to revenue for years from gross sales of all the things from water to vodka and steaks.
As of Wednesday, GetTrumpGuitars.com included no such disclaimers, and even the identify of the corporate promoting the gadgets. An FAQ web page lists details about what number of of every mannequin are being made obtainable — and notes that these fashions are “the ONLY guitars endorsed by President Donald J. Trump!” — however contains not one of the disclaimers or licensing language on a few of Trump’s different product websites.
The guitar web site’s privateness coverage does embody a suburban Nashville handle for a pair, neither of whom instantly returned a message looking for remark Wednesday. Images on their social media pages confirmed that they attended Trump’s election-night celebration in Florida.
Messages left with 16 Inventive — a branding company listed on the backside of the guitar web site — and Trump’s transition staff additionally weren’t instantly returned.
Main as much as his win within the basic election, Trump this 12 months has introduced the sale of $100 silver cash bearing his face, urged his supporters to spend $59.99 for a “God Bless the USA Bible,” impressed by nation singer Lee Greenwood’s patriotic ballad, and hawked new Trump-branded sneakers at “Sneaker Con,” a gathering that payments itself because the “The Best Sneaker Present on Earth.”
He additionally has dabbled in NFTs, or nonfungible tokens, and final 12 months reported incomes between $100,000 and $1 million from a sequence of digital buying and selling playing cards that portrayed him in cartoon-like photographs, together with as an astronaut, a cowboy and a superhero.