Fixed Contact CRM evaluation: Is it proper for what you are promoting?


Greatest often known as an e mail advertising and marketing platform, Fixed Contact provides buyer relationship administration (CRM) options, equivalent to contact administration, sign-up kinds, and segmentation. Launched in 1998, it now has 600,000 worldwide prospects from small companies and solopreneurs to governmental companies, equivalent to NASA. It’s usually well-liked, with greater than 2,700 Capterra opinions placing it at 4.4 stars, and greater than 5,700 opinions on G2 for an total star score of 4.0.

In 2021, it acquired SharpSpring and rebranded it to Fixed Contact Lead Gen & CRM, which expanded Fixed Contact’s CRM capabilities. Beneath, we’ll dig into every little thing it is advisable find out about Fixed Contact, and whether or not it’s an excellent match for what you are promoting.

Fixed Contact CRM






Worth:Beginning at $80.00
Free trial size:0
Free plan out there:No




Execs

  • Advertising and marketing automation makes it straightforward to automate repetitive duties like e mail campaigns primarily based on contact habits
  • Combine e mail advertising and marketing along with your CRM for constant messaging
  • Lead scoring
  • Exercise feed to point out hottest leads

Cons

  • It doesn’t have as many CRM options as its competitors
  • Restricted integrations
  • It’s nonetheless a bit clunky
  • Pricing isn’t clear, requiring you to join a demo to get particulars






Whereas primarily geared towards companies that wish to handle their e mail advertising and marketing campaigns, Fixed Contact helps via all phases of the client lifecycle from prospecting to acquisition and follow-up. It’s a wonderful possibility for anybody who needs to keep up common communication with its contacts. For instance, you may run focused e mail campaigns primarily based on buyer habits and interactions, which personalizes the expertise in your contact additional.





Fixed Contact won’t be an important match for bigger organizations or for individuals who have extra refined CRM wants. Whereas it has a ton of choices, most of them are centered round e mail advertising and marketing with a facet of CRM quite than it being its bread and butter.

Regardless of including SharpSpring to its lineup of CRM capabilities, its integration remains to be in transition, which could possibly be slightly clunky for companies of all sizes. It doesn’t but have intensive third-party integrations or superior predictive analytics like a lot of its competitors, which implies it’s not well-suited for multilayered, complicated organizations, regardless of its premium beginning worth that makes it not as nice for startups or small companies.

Moreover, they hold all pricing particulars locked behind a required demo, so if you happen to’re trying to get issues going shortly, or are on a funds, look elsewhere.



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Fixed Contact service plan overview

To enroll in Lead Gen & CRM, you should undergo a gross sales demo so the consultant has an concept of what forms of options you want in a plan. Every providing is totally personalized to your wants, equivalent to an Enterprise-level plan as opponents would. Its plans begin at $299 per thirty days and may embrace options, equivalent to gross sales studies, an exercise feed, lead group, name recordings via its Gross sales Dialer, Conferences, and extra.

Different providers Fixed Contact provides 

  • Gross sales Dialer: This allows you to place outbound calls proper from a contact’s particulars, and allows you to file calls.
  • Alternative Drawer: That is the place you’ll hold all of your contacts organized. You’ll be able to schedule duties, create new alternatives, make and pin notes, add merchandise, and create customized fields.
  • Conferences: Join with crew members or contacts in particular person, by way of telephone, or by way of Zoom (supplied you’ve bought that built-in). 
  • Reviews: These studies embrace pipeline worth, alternative well being, conversion evaluation, won-loss, gross sales efficiency, gross sales optimizer, exercise, and follow-up.
  • CRM migration: When you have one other CRM account you wish to migrate to Fixed Contact, you are able to do so with a comma-separated values (CSV) file.

The Fixed Contact platform and buyer help

Discovering the knowledge you want on the Fixed Contact web site is a lesson in endurance, particularly because it pertains to the Lead Gen & CRM product. Whereas this might need been sophisticated by its acquisition of SharpSpring’s providers, it’s been three years since that buy and for issues to be this clunky past its first yr is a bit irritating. 

For instance, when clicking on the Fixed Contact Lead Gen & CRM pricing, you’re taken to a demo web page that offers zero details about pricing. Nevertheless, there’s a menu button on the high that lists pricing on that web page however, once you click on on it, you’re taken to pricing for its e mail advertising and marketing stuff, which will be deceptive as that is considerably cheaper than its precise CRM pricing. To get the worth, I needed to contact its chat help, which advised me that every little thing is customized however begins at $299 per thirty days. 

Assist is accessible by way of reside chat on weekdays from 3 a.m. to eight p.m. Jap time. Telephone help is accessible Monday via Saturday, though these hours range by division. You may as well search its data base, attain out to its person neighborhood, watch video tutorials, or attend free webinars with reside Q&A classes for extra help. 

Is Fixed Contact safe?

There may be one notable breach of safety with Fixed Contact and several other smaller account-specific breaches:

  • In Could 2021, Russian-linked group NOBELIUM compromised USAID’s Fixed Contact account to launch a spear phishing marketing campaign focusing on over 7,000 accounts throughout numerous world organizations, together with nongovernmental organizations (NGOs), intergovernmental, and authorities organizations.
  • Some customers report their accounts have been compromised. For instance, phishing emails disguised as official invoices have been despatched from their Fixed Contact accounts. Others say their multifactor authentication (MFA) was bypassed and the account then compromised. 

Fixed Contact person opinions

Fixed Contact’s CRM portion has 865 opinions on G2, with 4.5 out of 5 stars. The sentiment is that the platform is straightforward to make use of, nice for e mail advertising and marketing, they usually love its drag-and-drop options. Integrations make it simpler to get issues achieved. Some customers are annoyed with Fixed Contact’s customization limitations, automation options, bugs, and the restrictive pricing construction.

Examine Fixed Contact options


Fixed Contact
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Base month-to-month price per personBase month-to-month price per personBase month-to-month price per person
Beginning at $80.00Beginning at $20.00Beginning at $25.00
Most variety of customersMost variety of customersMost variety of customers
Limitless (with premium plan)LimitlessLimitless
Free trial sizeFree trial sizeFree trial size
015 days14 days
Study extraStudy extraStudy extra
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Is Fixed Contact best for you?

Fixed Contact is good for a midsized enterprise with out intensive customization wants.  These companies will discover it straightforward to make use of due to its built-in advertising and marketing instruments and help. Nevertheless, giant organizations that want complicated automations or plenty of third-party integrations ought to look elsewhere. Its lack of pricing transparency is a serious challenge. In any case, with out figuring out which options you’re paying for, how are you going to resolve if you happen to want extra or fewer options to suit your funds? Because of this, it may well work for small companies however be ready to shell out for it. 

Continuously requested questions

Does Fixed Contact supply CRM?

In 2021, Fixed Contact acquired SharpSpring’s title and model. The CRM portion of Fixed Contact known as Lead Gen & CRM and has separate pricing from its e mail advertising and marketing platform.

How a lot is Fixed Contact CRM?

Pricing for Fixed Contact’s Lead Gen & CRM is personalized to every enterprise however begins at $299 per thirty days. To get a customized quote, you should schedule a demo with its gross sales crew. 

Does anybody nonetheless use Fixed Contact?

From small companies and nonprofits to main firms and governmental organizations like NASA, Fixed Contact is a well-liked e mail advertising and marketing platform. Its CRM portion was acquired in 2021, making it one of many latest additions to its arsenal, but it surely’s nonetheless broadly utilized by numerous forms of companies. 

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