Household.playing cards, a Brandenburg-based startup that specialises within the growth of straightforward digital accessibility options for seniors, has right this moment introduced a €1.2 million seed funding spherical. The spherical was led by Brandenburg Kapital and OHA Osnabruck Healthcare 7 Ventures. Present traders, Antler and Birdhouse, additionally supplied funding.
Household.playing cards is empowering aged individuals to entry digital companies. Analysis reveals that as many as 69 million seniors in Europe are usually not ready to make use of contact screens due to cognitive, bodily, or psychological decline. This prevents them from finishing fundamental duties, resembling reserving medical appointments, speaking with their households or watching video content material.
Household.playing cards has developed a revolutionary system that gives seniors entry to a wide range of digital companies through their tv. The easy card system, which is linked to the TV through a card reader, permits intuitive features resembling video calls, sharing pictures and movies, enjoying music and audio books, accessing age-appropriate sports activities workouts and rather more.
The funding might be used to additional develop the expertise, add third social gathering apps on the household.playing cards card-store and develop the group and develop into new markets throughout Europe.
“We’re very happy with the belief and assist of our new and present traders,” mentioned Teo Ortega, co-founder and CEO of Household.playing cards. “This financing permits us to additional develop our modern platform and speed up the market launch so as to provide much more seniors the chance to simply take part within the digital world.”
Katja Kühnel, Senior Funding Supervisor at Brandenburg Kapital, commented: “Using digital options by older adults is a prerequisite for demographic change to succeed. Nonetheless, present presents are sometimes not appropriately designed for this goal group. Household.playing cards has got down to handle this uncared for, main want available in the market.”
OHA Common Supervisor Jan-Felix Simon, added: “We accompanied the household.playing cards group in our Healthcare Accelerator and had been instantly impressed by the group and their product. The choice to speculate was subsequently simple for us.”
Household.playing cards was based in 2022 when the co-founders, Teo Ortega and Simon Hafner, met throughout the Antler residency in Berlin.
Teo Ortega is a serial entrepreneur who has held a lot of senior roles as product lead at corporations resembling Citibox, koko and TheMotion. Simon Hafner has a expertise and engineering background, and he spent a lot of years working at Zalando as a software program engineer.
Alan Poensgen, Accomplice at Antler, commented: “As probably the most energetic investor in Europe, we recognise founding groups with severe potential. That is an excellent founding group which mixes a seasoned entrepreneur who has constructed complicated {hardware} earlier than, along with a technical founder who has labored on a few of the hardest technical challenges for one in every of Europe’s prime expertise organisations. It is extremely thrilling to work with them as they realise their shared ambition to construct expertise that has a optimistic affect on society and improves the lives of older individuals.”
