Only one 12 months after market launch, founders Philipp Kraiss (co-founder of mymuesli) and Christian Mahler (previously of mymuesli) have secured a seven-figure seed funding for Freda, a food-tech startup specializing in high-quality frozen comfort meals. The spherical was led by Graphit NeoTaste, an Austrian household workplace. As well as, present investor FoodLabs expanded its stake, whereas Mixture Ventures and different enterprise angels additionally joined the spherical.
Since its launch, Passau-based Freda has gained over 20,000 prospects, reporting constant double-digit month-to-month development. Freda’s technique combines in-house manufacturing with collaborations with small artisanal producers, providing distinctive high quality and selection. At present offered solely via its webshop, Freda’s merchandise resonate with the rising shopper demand for handy but high-quality meals.
“We see super potential in Freda, given the rising demand for modern, high-quality frozen merchandise. We’re excited to assist the corporate because it continues to develop, notably because it expands into the Austrian market,” mentioned Stefan Rathgeber, Co-Managing Director of Graphit NeoTaste GmbH.
With recent capital, Freda plans to develop its product portfolio additional. The corporate, which initially launched with a big selection of premium hand-made frozen pizzas, has steadily broadened its vary to incorporate modern new choices. These embody high-protein pizzas with over 80g of protein per pizza, in addition to artisanal merchandise comparable to lasagna, gelato, and sorbet. Freda goals to rework frozen meals from a last-minute choice into a favourite eating alternative.
Along with increasing its product line, the founders are additionally targeted on coming into new markets, together with Austria, and securing retail listings. Freda’s numerous product line is produced in its personal facility in Passau, Bavaria, whereas some merchandise are crafted in partnership with small artisanal producers.
“Freda is capitalizing on the tendencies of ready-to-eat and comfort meals, and we consider their modern method may help form the way forward for the market,” added Patrick Noller, Basic Associate at FoodLabs. “Having recognized the founders for a few years, we’re thrilled to extend our funding on this thrilling enterprise.”
The marketplace for frozen prepared meals in Germany is on the rise. In accordance with Statista, the income for frozen meals in Germany surpassed €18 billion in 2022. This development is pushed by elements comparable to time constraints and customers’ growing need for comfort, whereas concurrently demanding more healthy, high-quality meals choices. Freda’s founders goal to fulfill these evolving shopper wants with their modern product choices.
“In the long term, we wish Freda to ship the easiest prepared meals in each class. After a profitable 12 months in e-commerce, we are actually seeking to carry our bestsellers to a broader viewers via retail,” commented Philipp Kraiss, co-founder and CEO, who beforehand expanded mymuesli to over 10,000 factors of sale.
