A brief 20-second video might attain 1000’s—if not thousands and thousands—of viewers. TikTok’s highly effective algorithm doesn’t simply favor influencers; it’s additionally a helpful software for amplifying worthwhile causes.
For nonprofits, TikTok is greater than a platform for leisure—it’s a game-changer for mobilizing the subsequent technology of supporters. As consideration spans shrink and competitors for donors grows fiercer, TikTok for nonprofits has emerged as a stunning but efficient digital advertising and marketing software to construct neighborhood and drive motion. However how can nonprofits rework fleeting scrolls into significant engagement?
On this information, we’ll present you tips on how to leverage TikTok for nonprofits to advance your mission:
Able to faucet into TikTok’s potential to encourage social change? Let’s dive into the fundamentals of how this platform can improve your nonprofit’s advertising and marketing efforts.
The Fundamentals of TikTok for Nonprofit Organizations
Let’s reply some frequent questions you might need concerning the platform and its impression on charitable causes.
Is TikTok Good for Charities?
Completely! Whether or not you’re a grassroots nonprofit or a global group, TikTok gives artistic methods to amplify your trigger, join with youthful audiences, and share behind-the-scenes content material, success tales, and ongoing campaigns.
With over 1.5 billion lively customers, TikTok is a robust platform for nonprofits seeking to broaden their attain. Plus, 55% of TikTok customers say the app helps them uncover new manufacturers.
Its deal with brief, partaking movies opens the door to distinctive alternatives for storytelling, inspiring motion, and sharing memorable messages. In actual fact, formatting your outreach as movies means viewers will retain 95% of your message, in comparison with simply 10% when studying it as plain textual content.
Nonprofits can use TikTok to:
- Increase consciousness. Share bite-sized content material about your mission, upcoming occasions, or vital points with a worldwide viewers through the use of viral challenges, interactive campaigns, and fascinating content material.
- Safe donations. TikTok’s donation instruments make contributing simple with stickers and bio hyperlinks.
- Construct neighborhood. Domesticate a neighborhood of passionate supporters by partaking with feedback and responding to user-generated content material.
- Present impression. Submit real-time updates and success tales that present the tangible outcomes of donations and volunteer work, encouraging continued help.
Since TikTok’s algorithm promotes content material based mostly on engagement reasonably than follower rely, even smaller nonprofits have the potential to go viral and make a huge impact.
From local weather change consciousness to psychological well being advocacy, the potential for creating real-world impression by TikTok movies is staggering. Your nonprofit can construct a passionate following, humanize your trigger, enhance donations, and enhance help.
What Is TikTok For Good?
TikTok for Good is TikTok’s initiative that goals to highlight nonprofits and causes making a optimistic social impression by the platform. Whereas many options—corresponding to Donation Stickers, fundraising livestreams, and Branded Hashtag Challenges—can be found to any registered nonprofit on the app, TikTok for Good gives further visibility and help to organizations making significant change.
This system highlights social impression efforts, fostering partnerships with nonprofits, creators, and communities, encouraging TikTok’s international viewers to take motion by donating, collaborating in campaigns, or spreading consciousness. By TikTok for Good, nonprofits also can entry promotional alternatives, academic sources, and techniques to amplify their attain.
Register Your Nonprofit on TikTok
Step 1) Obtain the TikTok App
Step 2) Create An Account
- The American Crimson Cross is @americanredcross
- Habitat For Humanity is @habitat_org
- The Leukemia and Lymphoma Society (LLS) is @llsusa
Step 3) Set Up Your Profile
- Craft a brief bio. Your bio is proscribed to 80 characters, so be concise. Use this area to speak your mission and encourage customers to comply with your group. Consider it as a fast elevator pitch. For instance, “Bringing Clear Water to Communities 💧🌍 Be a part of us in creating lasting change!🤝”
- Hyperlink to your socials. By linking different accounts like Instagram and YouTube to your TikTok profile, customers can simply comply with your different digital advertising and marketing channels.
- Add a profile image. This picture will seem on the high of your profile and on each TikTok you publish. For nonprofits, utilizing your official emblem ensures model consistency.
- Add a donation hyperlink. In case your nonprofit already has over 1,000 followers or is utilizing a enterprise account, you may add a direct hyperlink to your optimized donation web page in your bio. This permits customers to simply contribute to your trigger with out leaving TikTok.
Right here’s an instance of a whole profile for LLS:
- Profile image: LLS’s emblem
- Username: @llsusa with verification checkmark
- Bio: United in progress towards a world with out blood most cancers
- Hyperlinks: LLS’s donation web page, Instagram account, and make contact with web page for beneficiaries
Step 4) Begin Posting TikToks
Begin sharing your nonprofit’s story with the TikTok neighborhood. Whereas we’ll present in-depth ideas later, listed below are some recommendations to get began:
- Movie your movies in vertical orientation (9:16) to make the most of the full-screen expertise.
- Have good lighting, whether or not you employ a hoop gentle, a lamp, and even the solar.
- TikTok recommends utilizing the app’s results and textual content therapy choices to make your content material really feel native to the platform and amplify it on For You pages.
Ideas To Make the Most of Your Nonprofit’s TikTok
Submit Constantly
Based on Rival IQ’s Social Media Trade Benchmark Report, most nonprofits solely publish a median of 1.59 instances to TikTok per week, in comparison with 5.95 instances on Instagram. Purpose for 3-5 posts weekly. Consistency retains your viewers engaged, will increase your probabilities of being seen by TikTok’s algorithm, and helps you keep related on the platform.
Your movies could be wherever from 3 seconds and half-hour lengthy, however Socialinsider’s 2024 analysis reveals that TikToks between 90 and 120 seconds maximize views and think about charge. That very same analysis signifies that most manufacturers are inclined to publish movies between 40 and 50 seconds lengthy, however shorter movies or longer, partaking content material as much as 3 minutes also can carry out nicely relying on the message.
Leverage Fashionable Sounds, Hashtags, and Developments
To maximise the attain of your movies, use trending sounds, hashtags, and challenges. TikTok’s algorithm favors content material that faucets into what’s presently widespread. Right here’s tips on how to do it:
- Trending Sounds: Add trending audio clips to your movies to extend your probabilities of showing on folks’s For You web page.
- Hashtags: Use a mixture of common and cause-specific hashtags to assist customers discover your content material. Our nonprofit hashtags information shares a number of widespread choices like #DoGood, #HumanRights, #CleanWater, and #ProtectOurPlanet.
- Challenges: Take part in viral challenges and adapt them to your nonprofit’s mission to achieve traction.
Partaking with tendencies makes your nonprofit’s movies extra discoverable, probably resulting in extra followers. As an example, The Innocence Challenge launched the #SaveMelissaLucio marketing campaign to lift consciousness for a case involving a wrongful conviction. By encouraging customers to duet, share, and sew the video, they created a viral motion that engaged the TikTok neighborhood in supporting legal justice reform
Get Artistic With The Content material You Submit
When creating TikTok content material, preserve your content material contemporary by alternating between most of these content material:
- Instructional Content material: Share statistics, info, or insights associated to your trigger (e.g., info about endangered species or starvation aid).
- How-To Tutorials: Display your work, like how your crew cares for animals, organizes donations, or units up occasions.
- Success Tales: Spotlight impactful tales or testimonials from those that have benefited out of your nonprofit’s work.
A lot of these content material not solely inform your viewers but additionally construct belief and credibility.
Work together with the Group
Engagement is vital to sturdy visibility on TikTok for nonprofits. To foster sturdy neighborhood engagement, you need to:
- Reply to feedback. Use the Reply-to-Remark or Video Reply function to reply questions, thank supporters, and construct relationships together with your followers.
- Duet and sew. Create duet or sew movies with different TikTok creators to broaden your attain.
- Like, share, and remark. Frequently work together with different content material creators and supporters by liking, commenting, and sharing movies.
The TikTok neighborhood appreciates lively creators, and frequent engagement will assist your nonprofit construct a devoted following.
Use Donation Stickers and Hyperlinks
TikTok’s Donation Stickers and Donation Hyperlinks make it simple for customers to help your trigger instantly inside the app. Right here’s how they work:
- Add Stickers to movies and livestreams. Incorporate stickers into your common TikTok movies or livestreams, permitting viewers to donate immediately. Supporters also can add these to their TikToks:
- Add Donation Hyperlinks the place attainable, corresponding to in your profile bio or above video descriptions.
- Encourage motion. In your captions or video, remind customers to faucet the Donation Sticker or click on hyperlinks to help your trigger.
Examples of Viral Nonprofits on TikTok
Aquarium of the Pacific
@aquariumpacific How we weigh octopuses on the Aquarium! 🐙 #STEM #LearnOnTikTok #aquariumofthepacific #octopus
Bat Conservation Worldwide
Bat Conservation Worldwide tapped into the area of interest #BatTok neighborhood through the use of a enjoyable video that includes a bat synced with trending audio, resonating with TikTok’s love for cute animals whereas selling bat conservation efforts.
It’s a brief, easy video that reveals off Geoff the bat’s distinctive voice. The nonprofit’s TikTok generated practically 640K views and over 125K likes:
@batconservation Geoff has a v imp announcement. 🦇Geoffrey’s horseshoe #bat 📷Dr. Winifred Frick #animals #africa #bats #battok #Conservation #science
The nonprofit can be good about utilizing trending sounds, like on this current TikTok:
@batconservation Bats however they get extra derp 📷 Rachel Harper, Bat Conservation Worldwide #battok #ohlookastrawberry #cute
UNICEF
UNICEF has participated in tendencies like #VoicesOfYouth, utilizing widespread hashtags and sounds to highlight local weather change and little one safety. They share how-to guides, one-on-one interviews with benefactors, and user-generated content material from ambassadors like Millie Bobby Brown and BTS’s RM.
Not too long ago, UNICEF posted behind-the-scenes TikToks about their support in Gaza. Additionally they shared an interview with the boy band BTS and B-Roll of benefactors. The nonprofit’s TikTok drew 1.8 million views, 580K+ likes, and 20K+ shares:
@unicef Feeling overwhelmed? @BTS has a message to brighten up your day. #BTSLoveMyself #OnMyMind #BTS 💙💜
TikTok vs. Google Advertisements: Which Is Higher For Nonprofits?
Paid promoting empowers nonprofits to amplify their content material to probably supporters. At Getting Consideration, we’re huge followers of Google Advertisements, as a result of eligible nonprofits obtain free credit to spend on the platform!
Nevertheless, that doesn’t imply different promoting platforms aren’t efficient for reaching your viewers. Social media platforms like TikTok provide distinctive alternatives to attach with supporters and enhance donations. However how do the 2 platforms examine, and which is best suited in your nonprofit’s targets? Let’s have a look at the fundamental advantages, codecs, and techniques for every platform.
TikTok Advertisements
TikTok Advertisements are perfect for nonprofits looking for to interact youthful audiences by artistic, short-form video content material. The platform’s algorithm favors viral potential, which means even small organizations can attain large audiences. TikTok advertisements are available numerous codecs, corresponding to:
- In-Feed Advertisements: These advertisements seem as customers scroll, mixing with natural content material.
- TopView Advertisements: That is the primary advert customers see when opening the app, guaranteeing most visibility.
- Branded Hashtag Challenges: You’ll pay to advertise a customized hashtag and encourage customers to create content material with it.
- Branded Results: These are filters and stickers that manufacturers can create.
You possibly can differentiate the In-Feed and TopView Advertisements from regular TikToks by on the lookout for visible indicators like a small “Sponsored” label and a call-to-action button.
TikTok excels in consciousness campaigns and constructing model identification, notably for nonprofits centered on visually compelling storytelling. Nevertheless, it primarily targets a youthful demographic (Gen Z and Millennials), so it will not be the most effective match for reaching older supporters. Plus, TikTok’s visible, fast-paced nature requires a gradual stream of contemporary and fascinating video content material, which can be demanding for smaller nonprofits with restricted sources.
Google Advertisements
With over 3.5 billion every day searches carried out, Google presents unparalleled attain, permitting nonprofits to attach with supporters globally. Because of its huge attain and extremely focused search capabilities, Google Advertisements is likely one of the strongest promoting platforms for nonprofits.
In comparison with different platforms, search advertisements present the best ROI for nonprofits utilizing paid promoting. Even higher, by the Google Advert Grants program, eligible nonprofits can obtain as much as $10,000 per thirty days in free search advertisements, making it an economical choice for driving donations and web site visitors. This makes the platform excellent for nonprofits centered on elevating consciousness or changing guests into supporters with out incurring steep promoting prices.
Google Advertisements provide a number of codecs, together with:
- Search Advertisements: These advertisements seem on the high of Google search outcomes, focusing on customers actively trying to find associated subjects.
- Show Advertisements: These banner advertisements are displayed throughout web sites in Google’s Search Community.
- YouTube Advertisements: These video-based advertisements run on YouTube.
Nevertheless, know that the Advert Grant can solely be used on Search Advertisements. It’s also possible to faucet into Responsive Search Advertisements, which let you enter as much as 15 headlines and 4 descriptions for Google to check and maximize efficiency.
With Search Advertisements, your nonprofit can bid on mission-related key phrases, focusing on folks actively trying to find subjects associated to your trigger. These advert codecs are wonderful for lead technology, web site visitors, and donation campaigns.
Nevertheless, the text-based nature of search advertisements could restrict creativity in comparison with platforms like TikTok, which deal with dynamic video content material. Outsourcing the work to skilled Google Grant managers will allow you to beat these limitations and ensure your Google Advertisements drive real worth.
Google Advert Instance:
The World Wildlife Fund created a Google Advert that targets key phrases associated to “save elephants” and promotes touchdown pages for his or her elephant rescue efforts, a associated marketing campaign for polar bears, and their primary donation web page.
So, Which Is Higher for Your Nonprofit?
Selecting between TikTok Advertisements and Google Advertisements relies on your nonprofit’s particular targets, viewers, and sources:
- TikTok Advertisements are nice for nonprofits seeking to increase consciousness amongst youthful, socially acutely aware audiences by artistic and viral content material. It’s good for organizations that thrive in visible storytelling.
- Google Advertisements are perfect for nonprofits centered on driving donations, growing web site visitors, or producing leads. The platform’s focusing on capabilities and the Google Advert Grants program make it a best choice for cost-effective, results-driven campaigns.
For a lot of nonprofits, utilizing each platforms can present a balanced strategy, permitting you to construct model consciousness on TikTok whereas driving conversions and visitors by Google Advertisements.
Prepared For Your Nonprofit To Go Viral on TikTok?
TikTok’s short-form video format is reshaping how nonprofits share their missions and join with donors. With Gen Z and Millennials main the cost on the app, your nonprofit has a uncommon alternative to interact an entire new technology of digital do-gooders.
Use the guidelines we shared to harness the ability of TikTok for nonprofits. Whereas it takes some experimentation and consistency, you’ll get the swing of issues and construct a loyal follower base. Within the meantime, try these different sources to enhance your digital presence:
