IdentifAI, a Milan-based startup specializing in creating and coaching (de)generative fashions for figuring out content material probably generated by synthetic intelligence, has secured €2.2 million in seed funding.
The spherical was led by United Ventures, a enterprise capital agency centered on investing in know-how startups. Additionally taking part within the spherical as enterprise angels are Edoardo Alessandri of Wellness Holding, Matteo Fago, co-founder of Venere.com (now Expedia), and Umberto Paolucci of UP Make investments.
This funding highlights a shared dedication to creating applied sciences that fight the malicious use of deepfakes and promote a clear and safe info surroundings.
The road between actual and AI
IdentifAI goals to empower each particular person, citizen, client, and political or enterprise decision-maker with the flexibility to obviously distinguish between content material created by synthetic intelligence and that crafted by human creativity. By doing so, the corporate seeks to make sure that rising applied sciences serve the frequent good and don’t change into instruments of destabilization, because of equally efficient applied sciences able to mitigating these dangers.
“The technological developments in generative AI will blur the strains between the bodily and digital worlds, making them indistinguishable to the human eye. I consider it’s our proper to be told, always, about what we use to nourish our minds, which in flip shapes our opinions,” stated Marco Ramilli, founding father of IdentifAI. “This funding will enable us to make additional strides in refining our degenerative fashions, able to distinguishing between pure and synthetic content material, usually produced by adversarial AI.”
Deepfake detection business
The potential of IdentifAI’s know-how has attracted the eye of main business gamers. Negotiations and preliminary agreements are underway to validate and broaden the market attain of its progressive merchandise.
“The funding in IdentifAI aligns with our funding thesis, which focuses on deciding on initiatives able to offering progressive options to complicated issues, reminiscent of mitigating the collateral and probably detrimental impacts related to the development of synthetic intelligence,” said Massimiliano Magrini, managing companion & co-founder of United Ventures. “Distinguishing whether or not content material was created by a human or not is turning into more and more essential, and IdentifAI is well-positioned to capitalize on the rising alternatives on this sector. Marco Ramilli, a second-time entrepreneur, brings a strong observe report, technological experience, and strategic imaginative and prescient, making IdentifAI poised to play a number one function within the deepfake detection business.”
By “degenerative mannequin,” IdentifAI refers to its proprietary generative mannequin skilled to establish artifacts (photographs, movies, sound, or textual content) created by synthetic intelligence. This method acts as a deconstructor primarily based on the likelihood of incidence of every pixel.