VidLab7, an AI-driven media suite searching for to revolutionize gross sales processes with personalised video content material, introduced the profitable completion of a €3.5 million seed funding spherical led by EQT Ventures, with participation from distinguished angel traders. The corporate will use the funds to proceed creating its AI-powered, personalised gross sales suite for companies, together with its groundbreaking Eclipse 7.2 AI Mannequin. VidLab7 permits customers to create, customise, and animate gross sales avatars—both of themselves or from any AI-generated content material — immediately throughout the platform.
Firms’ gross sales processes are sometimes extremely handbook operations the place all the pieces from lead era to buyer engagement want human involvement. Gross sales groups spend an excessive amount of time following up with prospects, partaking with current prospects, getting into information, and creating content material in extremely outdated instruments. These organizations are lacking out on efficient content material methods that may increase buyer conversion, and in extension, income.
Fabian Beringer, Co-founder of VidLab7 commented: “AI-enabled, artificial media is the brand new frontier in gross sales processes, and video far exceeds different content material types in terms of each engagement and buyer conversion charges. VidLab7’s know-how can actually assist any gross sales groups to develop firm income and improve buyer conversion, whereas sustaining the essential facet of private experiences that solely a human-to-human interplay have been in a position to ship up till now. We allow our prospects to leverage artificial media and generative AI to raise income era, providing limitless creativity in content material creation.”
Companies leveraging video of their income era processes can see as much as a 30% improve in buyer conversion charges, and touchdown pages with video can expertise an 80% increase in dialog charges. Analysis exhibits that personalization in gross sales processes reduces buyer acquisition prices considerably and that it has a considerable constructive impact on corporations’ income development. VidLab7 seeks to revolutionize the way in which gross sales processes work with AI-driven video content material.
The platform, which integrates seamlessly with among the world’s largest CRM techniques, permits gross sales groups to create hyper-personalized video and voice content material utilizing both AI-generated content material or lifelike avatar variations of themselves that may be distributed to targets. By extension, this might imply a major increase in total productiveness – in addition to offering all corporations with entry to one of many strongest content material types for buyer conversion.
With VidLab7’s artificial media suite, customers can create movies of themselves that e.g., handle prospects or prospects by identify, spotlight particular services or products primarily based on a possible buyer’s shopping behaviour, on wants mentioned throughout a current human interplay, or as a part of an preliminary gross sales effort. The know-how may also be used to create conversational avatars tailored to particular income campaigns, ship personalised follow-up notes, occasion invites, coaching movies and extra, all at an unprecedented scale and tempo.
With VidLab7’s groundbreaking AI-model Eclipse 7.2, the chances to create and produce to life partaking content material are limitless.
Doreen Huber, Companion at EQT Ventures, added: “Income development is an ongoing problem for each enterprise on this planet. With a few years of expertise main gross sales groups, I do know that innovation in gross sales is essential to driving efficiency. That is exactly what I see in VidLab7’s new artificial media suite —it has the potential to change into the generative AI instrument for any income workforce.”
