“You may name me Madame” – From Road Porter to Enterprise Proprietor


“I’m now by myself. I’m impartial. You may name me Madame.”

In a church in central Accra, over 30 ladies sat and listened to Amama Ibrahim communicate at their commencement ceremony. Alternative’s Kayayei Commencement Mission has come to its ultimate convening—however for months, these ladies have come collectively to share their experiences, study new crafts and enterprise expertise, and discover their very own pathways to success.

Amama, a former graduate of this system, was glowing as she shared with the group what their futures may appear like.

Amama, a former graduate of the program, Accra, Ghana, 2024
Amama, a former graduate of this system, Accra, Ghana, 2024

“I’m happy with myself. I’m distinctive, and now you can name me Madame.”

Kayayei are head porters who carry heavy hundreds for retailers, typically hauling issues like meals, toiletries, and different objects. You may see many of those ladies supporting enterprise house owners within the open-air markets throughout city. The occupation could be exhausting, and the small incomes they earn don’t typically pay for the necessities for his or her households. To assist make ends meet, they typically buy a few of the objects themselves to promote on busy streets and highways in the course of the rush hour.

Many are moms who carry their kids with them whereas they work. They typically battle to seek out secure housing, resorting to makeshift shelters within the markets the place they work. Regardless of the various challenges, the lifetime of a kayayei is usually their solely choice.

However for girls like Amama, the coaching and assist she’s obtained from Alternative have given her the talents and sources essential to take management of her personal future.

Amama (center), with Opportunity International UK staff, Lydia Baffour Awuah on the right, and Nana Francois on the left, Accra, Ghana, 2024
Amama (heart), with Alternative Worldwide UK employees, Lydia Baffour Awuah on the suitable, and Nana Francois on the left, Accra, Ghana, 2024

“My life as a porter was very tense. It’s important to struggle to outlive day by day,” mentioned Amama, “This program was not straightforward, nevertheless it was definitely worth the battle to be the place I’m as we speak.”

In this system, Amama and different ladies take lessons that construct new expertise, like bookkeeping and gross sales—and obtain coaching for brand spanking new experience like making cleaning soap and baking. Alternative then supplies them with startup kits and capital to assist them construct their very own companies.

The mixed trainings set up a sound footing for the subsequent steps of their lives. Amama’s new expertise enabled her to develop her personal bathe gels and soaps—permitting her to chop by means of any business middlemen and develop her personal model.

“I used to hold for different individuals, and lots of attempt to purchase at costs that you simply can not afford. We undergo many indignities as avenue porters,” Amama mentioned. “However now I could make cleaning soap and take management of my work.”

Amama’s little one now attends college day by day whereas she works her personal store. Amama and her little one are safe in figuring out the place they relaxation her head at night time, an condominium she may name her personal. And, with nice satisfaction, Amama shared that she has been capable of finding a house for her personal mom, whose lease she helps pay each month.

At this time, Amama rests straightforward figuring out that her onerous work and willpower was supporting different ladies looking for to rework their lives. She has stepped into a task as chief and mentor in her group, coaching different ladies in this system to equip them with the identical expertise she obtained—paying it ahead for dozens of different ladies.

“Now, I’ve a roof over my head,” she mentioned. “I’ve my very own enterprise. I’ve management. You may name me Madame.”



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